Jimin is the brand ambassador for the jewelery product
'BTS' star Jimin is the brand ambassador for the luxury jewelery product. Recently, Tiffany & Co. chose this music star as the face of their product promotion in Asia. Last Thursday (March 2), the company introduced their new commercial spokesperson.
The K-pop star will reportedly appear in Tiffany's ad campaigns and participate in high-profile branding events under a deal with the company. Jimin was seen wearing several of the brand's 'lock' bracelets in a jewelry photo shoot this spring.
Commenting on this new direction, Jimin said, 'It is a great honor to partner with Tiffany, embodying the values of a brand that has a passion for design innovation and artistry.'
Jimin's full name is Park Ji-min. His involvement with luxury fashion brands is not new. Earlier this year, the 27-year-old singer signed a global campaign deal for Dior along with other members of the band 'BTS'.
Jimin is the second Korean recording artist to participate in a Tiffany ad campaign. Earlier, in 2021, Rose, a member of the popular K-pop girl band 'Black Pink', signed a contract with the brand.
